Bruce’s Journal Week Eight
It was a rather discouraging week. My diet was fairly good and my aerobic exercise was plentiful, but my weight went up. I know weight is not a good indicator of how healthy I am, but the weight fluctuations during the week did not boost my morale. I believe these ups and down have to [..]

Should You Charge Extra for Specialty Group Classes
In an effort to increase your group exercise participant numbers, you’ve probably added some new and innovative classes to your line-up, including kickboxing, group strength, Pilates and group cycling. And, in an effort to increase profits, or at least cover the extra costsfor equipment and instructors, you may charge for these “special” classes. This may [..]

The Sporting Club at Lakeshore Towers
Noticed lately that consumers seem to be getting smarter? The Sporting Club at Lakeshore Towers has. Last year, the club launched a direct-mail marketing campaign void of any hype or price-war strategies. There were no flashy photographs, pictures of hard bodies or “50 percent off the initiation fee” offers. Plain and simply, the ad offered [..]

Inexpensive Tramadol
Have you received a prescription for tramadol from your doctor? You may be overjoyed because the doctor can give you something for the pain; however, you may be unable to afford the full retail price of the drug. Prices for drugs are through the roof nowadays, so no one would blame you if this is [..]

Resolving Problems Quickly
A dissatisfied customer doesn’t always translate into lost business. Lora Hinchcliff, associate director in charge of team building at Cooper Fitness Center, cites research showing that 95 percent of customers who register a complaint with a business will return as customers if their complaints are resolved quickly. With that in mind, folks at the Cooper [..]

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Contacts: Cherilynn Morrow (cmorrow@seti.org) and Jennifer Grier (jgrier@psi.edu)